Rastar is a customer-centric direct marketing agency that helps client companies acquire and retain high-value customers by using progressively sophisticated, data-driven dialogue solutions that generate measurable, repeatable results.

Rastar direct marketing solutions are typically long-term programs that complement traditional marketing efforts, and our clients appreciate the seamless integration of strategy, technology and in-house message production that we can provide from our Salt Lake City, Utah, headquarters, where we own and operate studio, print, mail and production facilities that fully support each client program.

Approximately 350 talented Rastar employees, including offsite regional representatives, are actively engaged in ensuring the success of each client solution. In fact, any given program might draw on the skills of Rastar professionals in many of our direct marketing specialties, which include market and data segmentation and analytics; strategy and campaign development; customer retention and relationship management; lead generation and lead treatment; creative design; Web, e-communication and technical program development; offset and digital printing; large format output; point-of-sale advertising production and delivery; and complete mail fulfillment.