Automotive

With roots in the automotive sector, Rastar has developed ground-breaking acquisition and retention programs for auto manufacturers at the national level—as well as integrated solutions at the regional and dealership levels. We also work with related service providers and retailers within the automotive industry. Rastar is a key strategic partner in adding increased value to ongoing customer communications.

Each automotive program is designed to continually acquire new customers or migrate struggling customers into best customers. PointCast, a powerful Web tool developed by Rastar, allows clients to track response, run reports, discover trends and strategically modify program parameters. The most important asset we possess for our auto clients is the fact that we understand the auto business inside and out.