Predictive Modeling

Nothing kills a direct marketing campaign faster than poor response and conversion. And what good is acquiring new customers if you can't keep them? Or if you never sell them anything beyond their first purchase? Rastar uses sophisticated modeling techniques, combined with thorough validation, to develop models that give your campaigns the lift they need.

Response/Conversion Modeling identifies the factors most predictive of a prospect's likelihood to respond or buy your product. By applying these models to a universe of prospects, you can select the best set of prospects to mail, resulting in improved response/conversion rates, reduced cost-per-lead/cost-per-acquisition—and ultimately, better profitability from your direct marketing programs.

Retention/Repeat Purchase Modeling uses customer contact and purchase histories, together with customer attributes, to develop models that can predict if and when a customer is likely to purchase again or whether the customer is likely to churn. These models can be used to pre-empt customer attrition or increase customer sales. Improved lifetime value is always the goal.

Site Location and Area Modeling includes a variety of geographic analyses that identify ideal areas to conduct direct marketing campaigns or open new locations. Combining data about existing customers (location, behavior, demographics, etc.) with current locations, we use advanced statistical and mapping techniques to define your trading area and identify good potential sites for new locations.