Interactive

With all the talk about direct marketing and variable-data communications, it's important to remember that it's not only direct mail. The same variable-data principles apply in our e-mail campaigns. In fact, the option of e-mail communications is often built into our programs, either as a communication option or in addition to direct mail.

Like traditional “static” e-mail, we design our programs for optimum deliverability while also ensuring compliance with The CAN-SPAM Act of 2003. And yes, we optimize our subject lines and body copy to avoid the spam filters. But most importantly, we build each e-communication by drawing on the database. The result is highly personalized, highly relevant communications that speak intelligently to the recipient.

Finally, we offer other interactive sites, modules and personalized pages that work in conjunction with a client's lead generation efforts—or as a stand-alone program.