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Rastar Group presented at the Spielwarenmesse International Toy Fair in Nuremberg, Germany to further develop overseas markets

Release time:2023-02-03 18:00

From February 1 to 5, Spielwarenmesse International Toy Fair in Nuremberg, Germany was held at the Nuremberg Exhibition Centre. After three years, Rastar Group once again went to Germany with many fine toy products to attend the Fair and actively explore the overseas market.


It is well-known that the Spielwarenmesse International Toy Fair was held annually since 1949. It is one of the most influential toy fairs in the world with the largest number of exhibitors and is also the most well-known international professional toy trade fair. This year, about 2,142 exhibitors from about 69 countries and regions and tens of thousands of global purchasers attended the Fair.


Rastar has accumulated licenses from over 35 world-renowned car brands such as BMW, Mercedes-Benz, Audi and Lamborghini, and its over 400 quality toy products are exported to 120 countries and regions. Rastar exhibited a large number of its best-selling toys and new products at this year's Spielwarenmesse International Toy Fair, including dynamic and static car models, robots, baby toys, building block toys and outdoor riding bikes. The wide range of high-quality products attracted many purchasers to consult and negotiate.

In addition, the Tech2Play high-tech toy zone at the Spielwarenmesse International Toy Fair is one of the hot spots of interest for global buyers, bringing together all kinds of ground-breaking, new and technologically inspired toys. The 1:18 McLaren F1 MCL36 remote controlled cars and the 1:14 Lamborghini Huracan STO remote controlled cars of Rastar participated in the centralized display. Both of these two popular new products are officially licensed by official IPs, which truly present the construction details of the original cars. These products are dedicated to providing a real racing experience as well as the passion of racing on the track, showing the style and charm of made-in-China products to global purchasers.

The person in charge of Rastar's toys business said that it was the first time in the past three years for the company to attend the Spielwarenmesse International Toy Fair and they felt very cordial. With the assistance of the Spielwarenmesse International Toy Fair, Rastar was able to interact face-to-face with clients from all over the world, which allowed the company to promote its toy products and brands, explore customer demand and seize business opportunities, and also gain a thorough understanding of the clients' demand for products, contributing to the company's insight into new consumer trends and optimization of product structure.

In the future, Rastar Group will stick to its industry, adhere to innovation, continuously adjust and deepen its channel construction, and strive to produce creative cultural toy products that meet the needs of people's wonderful lives in the future, so as to build an "evergreen tree" of Chinese toy brands in the world market.