Rastar Group Successfully Concludes Participation in the 138th Canton Fair

On November 4, 2025, the 138th Canton Fair successfully concluded in Guangzhou. Rastar Group utilized this important foreign trade platform to welcome guests from all over the world, showcasing the innovative vitality and unique style of the "RASTAR" brand. During the exhibition, Rastar Group's booth not only attracted numerous domestic and overseas merchants for negotiations but also received focused coverage from mainstream media such as CCTV, and welcomed visits and surveys from multiple government leaders.

 

 

Rastar Group's toy business primarily focuses on the R&D, production, and sales of RC car models, die-cast car models, building block toys, baby toys, smart toys, and outdoor cycling products. With over twenty years of accumulation, Rastar Group has formed a comprehensive business system covering R&D, production, and sales, with its comprehensive R&D laboratory reaching an internationally advanced level. Currently, Rastar Group possesses over 240 accumulated patent technologies, forming an innovation matrix of independent intellectual property rights. It has also reserved intelligent interaction technologies such as VR remote control and voice control in its dynamic toy series, laying the foundation for the intelligent upgrade of toys.

 

At the Canton Fair, the diversified product matrix displayed by Rastar Group—especially this year's new products such as the Hummer EV Brick Car, Mercedes F1 W15 RC Car, Sauber F1 C44 Brick Car, Mercedes AMG GT2 RC Car, Range Rover Sport SV RC Car, Ferrari F1 SF-25 RC Car, Ferrari Purosangue RC Car, and the 26-inch BMW MINI 21-speed Mountain Bike—received extensive attention from global merchants.

 

 

 

IP Empowers Product Competitiveness; Rastar Group Featured by CCTV

 

Having deeply cultivated the toy industry for over twenty years, to date, Rastar Group has exported a total of over 400 high-quality toy products to more than 120 countries and regions. It has obtained cumulative authorizations from over 35 world-renowned car companies, holds trademark intellectual property rights in more than 110 countries and regions, and is a key partner of BMW and Ferrari. It has also held the global exclusive authorization for BMW's RC car models and children's bicycle series for over ten years.

 

On November 2, CCTV News Channel reported that the toy exhibition area of the Canton Fair has always been highly popular. In recent years, the exhibits have quietly changed. Participating toy enterprises have launched exhibits with more refined craftsmanship and higher quality by creating independent brand IPs, which have been welcomed by numerous buyers. Overseas markets are accelerating to become a new growth point for Chinese original IPs.

 

Lin Meier, Deputy Director of Rastar Group's International Business Department, introduced in an interview with CCTV reporters that Rastar Group has participated in the Canton Fair for over 40 sessions. Judging from the changes, customers now pay more attention to IP images and independent brands.

 

 

Multiple Government Leaders Visit and Survey to Encourage International Market Expansion

 

On November 3, Li Na, Deputy Director of the Department of Foreign Trade of the Ministry of Commerce, and Zhang Jie, Vice President of the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, visited the Rastar Group booth for research. They conducted an on-site investigation into the enterprise's foreign trade development situation and encouraged the enterprise to firmly grasp the opportunities of the Canton Fair platform and actively expand into international markets.

 

 

On the same day, Hu Jijie, District Mayor of Chenghai District, Shantou City, led a team to visit the Rastar Group booth. He gained an in-depth understanding of the enterprise's order negotiations and market expansion, aiming to escort the enterprise's "going global" efforts and promote the stabilization and quality improvement of foreign trade. Hu Jijie encouraged Rastar Group to make full use of the Canton Fair platform, tell the brand story of "Chenghai Toys" well, display the hard power of "Chenghai Intelligent Manufacturing," seize the opportunity of gathering global buyers, open up diversified overseas markets, grab orders, and jointly promote the Chenghai toy industry to become bigger and stronger.

 

 

On November 4, Wu Gang, Member of the Party Leadership Group of the Department of Commerce of Guangdong Province and Head of the Discipline Inspection and Supervision Group stationed in the Department, visited the Rastar Group booth. He learned about the enterprise's order negotiations, product innovation, and international market expansion, encouraging the enterprise to expand its market.

 

 

In the future, Rastar Group will adhere to the dual-wheel drive of "technological innovation" and "market orientation." Relying on deep R&D accumulation and IP resources, it will accelerate the digital transformation of intelligent manufacturing, continuously expand toy licensing categories, and synchronously deepen global channel layout and partnerships. The Group is dedicated to building "RASTAR" into a leading Chinese toy brand with global influence, bringing more health and happiness to global users.