On October 17, 2025, four major exhibitions hosted by the China Toy & Juvenile Products Association successfully concluded at the Shanghai New International Expo Center. During the three-day exhibition, Rastar Toys (under Rastar Group) made a grand appearance at two major exhibition areas: CTE China Toy Expo & Art Toy Expo and CKE China Kids Expo. Through a serialized boutique display, it further highlighted the "RASTAR" brand image and continuously expanded its market layout.
Chenghai District Leaders Visit and Survey, Encouraging Enterprise to Expand into Broader Markets
On October 15, Hu Jijie, District Mayor of Chenghai District, Shantou City, led a team to visit the Rastar Group booth (Booth No.: CTE China Toy Expo & Art Toy Expo N1B31). He learned in detail about the enterprise's technological innovation, R&D production, and market expansion, and carefully listened to the enterprise's opinions and suggestions. Lu Zuilan, General Manager of Rastar Group, received the guests and accompanied the exchange.
Lu Zuilan introduced that Rastar Group's toy business has deeply cultivated the industry for over twenty years, building a full-chain system covering R&D, production, and sales, with a comprehensive R&D laboratory reaching an internationally advanced level. To date, Rastar Group has obtained cumulative authorizations from 35 world-renowned car brands such as BMW, Audi, and Lamborghini. It has completed trademark registration in over 110 countries and regions globally, and its 400+ high-quality toy products are exported to 120+ countries and regions.
Hu Jijie encouraged Rastar Group to grasp new market trends, strengthen breakthroughs in key core technologies, and create a product matrix with greater market competitiveness. At the same time, the company should deepen its global market layout and expand broader development space.
Diversified Product Matrix Debuts, Showcasing Corporate Innovation Achievements
As one of the benchmark exhibitions in the industry, this event attracted widespread attention from the global industry, providing a high-level display and exchange platform for exhibitors. Rastar Group took this opportunity to display the company's product layout and innovation achievements in multiple categories such as dynamic/static car models, building blocks, baby toys, and outdoor cycling. Among them, new toy products such as the 1:14 Porsche 963 RC Car and Ferrari F1-SF25 RC Car won the favor of on-site merchants due to their fine simulation design and high quality. At the same time, the Ye Yifei-style Ferrari 499P Car Model, launched by Rastar Group following hot racing topics, also received attention from many parties.
Rastar Group always adheres to technological innovation, constantly improves the added value of toy products, and actively researches and explores the intelligent development of toys. In terms of the integration of AI interaction technology, Rastar Group has reserved basic technologies such as VR spatial positioning remote control and intelligent voice interaction control, achieving product R&D adaptation for new interaction methods such as Bluetooth near-field interaction technology and AI voice assistants that support docking with mainstream large model platforms.
In the future, Rastar Toys will adhere to being guided by market demand and driven by innovation. It will continuously optimize channel construction and brand promotion, launch more cultural innovative toy products that meet the needs of people's exciting future lives, and build the Chinese toy brand into an "Evergreen Tree" in the world market.
