Rastar Group Showcases Its Products at the Shenzhen Toy Fair

On April 9, 2026, the 38th Shenzhen International Toys and Hobby Fair, the 17th Shenzhen International Stroller and Baby Products Fair, and the 7th Shenzhen International Licensing and Derivatives Expo - collectively known as the Shenzhen Toy Fair - opened at the Shenzhen World Exhibition & Convention Center in Bao'an District for a three-day run. Rastar Group (Booth No. 12A23) presented a broad selection of officially licensed products, showcasing the innovation and quality of the RASTAR brand and attracting buyers for discussions and business meetings.

 

 

Known as a trendsetter for China's toy market, the Shenzhen Toy Fair is a key platform for innovation and the unveiling of industry trends. This year's event focused on two major growth areas: the expansion of designer toys and AI-powered smart toys. It also highlighted other popular segments, including IP licensing and maternity, infant and child products, providing a comprehensive view of emerging industry opportunities.

 

Rastar Group's toy business focuses on the R&D, manufacturing and sales of radio-controlled model cars, die-cast model cars, construction-block toys, infant and toddler products, smart toys and outdoor cycling products. With more than two decades of experience in the toy industry, the company has more than 400 high-quality toy products sold in more than 120 countries and regions, official licenses from more than 35 world-renowned automotive brands, and trademark intellectual property covering over 110 countries and regions. It is an important partner to leading automotive brands such as BMW and Ferrari.

 

A wide range of new products made their debut at the exhibition, including the Lamborghini SC63 RC car, BMW V8 LMDh RC car, Mercedes-AMG GT2 RC car, Land Rover Range Rover Sport SV RC car, Ferrari Purosangue RC car, Mercedes-AMG F1 W15 RC car, Ferrari F1 SF-25 RC car, Porsche GT3 die-cast model, Hummer EV block-built car, Maserati MC20 block-built car, smart Space Dinosaur, and a 26-inch BMW MINI mountain bike. The lineup caters to the varied needs of different consumer groups.

 

 

 

The F1 series on display was another major highlight. It included model cars representing Red Bull Racing's RB18 and RB19, Ferrari's F1-75 and SF-25, Mercedes' W11 and W15 E, McLaren's MCL36, and Sauber, the team for which Zhou Guanyu previously raced. Driven by current motorsport interest and the quality of officially licensed products, these models drew considerable attention and business inquiries from buyers.

 

 

Rastar Group also exhibited a collection of classic Le Mans racing car models, including the Ferrari 499P, winner in 2023 and 2024, the Lamborghini SC63, Aston Martin Valkyrie AMR Pro and BMW M Hybrid V8. A model of the No. 83 Ferrari 499P crew car associated with Chinese driver Ye Yifei was also showcased.

 

 

Rastar Group's construction-block product line features visible mechanical structures and dynamic interaction. Its range covers multiple vehicle types, including F1 cars, sports cars and off-road vehicles, combining collectible value with playability. At the exhibition, the company highlighted a Hummer EV block-built car from its new large-scale series. Its smaller-scale F1 range was also on display, featuring classic models such as the Sauber C44 and Red Bull F1 cars.

 

Looking ahead, Rastar Group will continue to be driven by technological innovation and market orientation. Building on its accumulated R&D expertise and IP resources, it will accelerate the digital transformation of intelligent manufacturing, expand its licensed toy portfolio, and further strengthen global distribution channels and partnerships. The company is committed to building RASTAR into a leading Chinese toy brand with global influence and bringing more health and happiness to users worldwide.