Rastar Group-Make Health And Happiness Surround You
Rastar Group is the first listed company on GEM in Guangdong.
Release time:2026-01-28 20:45
The 75th Spielwarenmesse International Toy Fair was held at the Nuremberg Exhibition Center in Germany from January 27 to 31, 2026. Rastar Group returned to the event with a range of premium toys featuring officially licensed IPs, using innovative design and outstanding quality to expand its global markets and strengthen its overseas business.
Founded in 1949, Spielwarenmesse is one of the world's largest toy industry trade fairs. Each year, it brings together professionals from around the world, including manufacturers, distributors, retailers and licensors. It is a key hub for industry exchange, product showcases and strategic partnerships, as well as an important venue for new product launches and the presentation of industry trends.
Rastar Group's popular F1 products were prominently featured on a large display at Spielwarenmesse, capturing the attention of buyers and other visitors
Rastar Group's new 1:18 Porsche 911 GT2 RS Clubsport 25 buildable model car and 1:24 Mercedes-AMG G63 die-cast model were showcased in the display area for the Spielwarenmesse Toy Awards.
Rastar Group's new 26-inch BMW MINI mountain bike, featuring 21 gears, was presented in the leisure and outdoor products showcase area at Spielwarenmesse
Rastar Group's toy business focuses on the R&D, manufacturing and sales of radio-controlled model cars, die-cast model cars, construction-block toys, infant and toddler products, smart toys and outdoor cycling products. Building on more than two decades of experience, the company has secured licenses from more than 35 world-renowned automotive brands, and more than 400 of its high-quality toy products are sold in more than 120 countries and regions. The RASTAR brand holds trademark registrations and related intellectual property in more than 110 countries and regions, serving as a prominent ambassador for Chinese toy brands in global markets.
As a long-standing exhibitor at Spielwarenmesse, Rastar Group presented a range of high-quality products this year. Its diversified and increasingly intelligent product portfolio attracted buyers from around the world to visit, make inquiries and explore potential cooperation.
A number of new products on display at the fair drew particular attention, including the Hummer EV block-built car, Mercedes-AMG F1 W15 RC car, Mercedes-AMG GT2 RC car, Land Rover Range Rover Sport SV RC car, Ferrari F1 SF-25 RC car, Ferrari Purosangue RC car, and the new 26-inch BMW MINI mountain bike with 21 gears. These products demonstrate Rastar Group's sustained commitment to product innovation and portfolio expansion.
With keen market insights, Rastar Group has built a deep portfolio of leading international motorsport IPs and secured official IP licenses from well-known teams and automotive manufacturers in three of the world's premier motorsport events: Formula One, the Dakar Rally and the 24 Hours of Le Mans. At the exhibition, the company showcased a range of model cars from championship-winning Red Bull Racing in F1, the Audi RS Q e-tron rally car associated with Dakar Rally victories, and the Ferrari 499P endurance racer associated with wins at the 24 Hours of Le Mans. These officially licensed models attracted buyers with their high quality and connection to major motorsport events.
Looking ahead, Rastar Group will continue to prioritize technological innovation and market orientation. Building on its R&D expertise and IP resources, it will accelerate the digital transformation of intelligent manufacturing, expand its portfolio of licensed toys and increase product value. The company is committed to building RASTAR into a leading Chinese toy brand with global influence and bringing more health and happiness to users around the world.