On October 17, 2023, the CKE China Kids Expo, organized by the China Toy and Juvenile Products Association, was held at the Shanghai New International Expo Center and lasted for three days. Rastar Toys, a branch of Rastar Group, made a remarkable presence at the show with its popular toy products and series of new items, demonstrating the latest achievements of the company and further expanding the influence of the “RASTAR” brand.

It is known that the CKE China Kids Expo is a global leading business platform for juvenile products, renowned in Asia for its internationalization, high quality and comprehensive channels, which focuses on displaying new products, technologies, designs and trends from around the world. As an essential platform for the juvenile products industry, the 2023 CKE China Kids Expo is dedicated to exploring and expanding cycling, outdoor recreation, toys and other subcategories, comprehensively displaying eye-catching products that satisfy consumers’ individualized needs, promoting the updating of products and technologies in the industry, and bringing breakout opportunities for brands.

 Continuous concentration on research and innovation to promote the intelligent evolution of toys

Rastar Toys has a diversified product line covering model cars, electric toy cars, outdoor rides and building blocks, etc. Rastar Toy's own brand “RASTAR” has owned intellectual property rights in more than 110 countries and regions. More than 400 kinds of quality toys of Rastar are exported to over 120 countries and regions.

Up to now, Rastar Toys owns more than 260 toy patents, and has been authorized by more than 35 world-renowned automobile companies. Rastar is also the sole global licensee of BMW’s dynamic car models and children’s bicycle series products.

At the 2023 CKE China Kids Expo, Rastar Toys carried a series of boutique products such as remote-control car models, alloy car models, building blocks, baby products, etc. In addition to displaying many of its popular products, Rastar Toys also highlighted new products, including the newly-launched Audi RS Q e-tron E2 remote-control car this year, the BMW 20-inch aluminium alloy bicycle, and the RASTAR F1 series products.

It is worth mentioning that the 1:16 Hummer EV remote-control car and 1:14 Audi RS Q e-tron E2 remote-control car displayed by Rastar Toys at the exhibition were awarded the “Windmill Cup” upgraded and innovative toy products in 2023 and the leading products in 2024 in the toys and baby products industry. The awarded product selection was guided by the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology of the People’s Republic of China and organized by the China Toy and Juvenile Products Association. The selection of Rastar Toys’ products emphasizes the company’s research and development strength and innovation achievements.

 Leaders of Chenghai District visited and investigated the booth and affirmed the achievements of enterprise development.

Rastar Toys was established in Chenghai District, Shantou City, and has become a representative of China’s high-quality products and a globally recognized toy brand after more than 20 years of development.

The exhibition of Rastar Toys has received great attention from the leaders of the Chenghai District. The leaders visited the exhibition booth of Rastar Toys to get a deeper understanding of the development of the enterprise, and carefully viewed the exhibited products on the spot, fully affirming that Rastar adheres to the road of high-quality development of independent innovation.

In the future, Rastar will adhere to technological innovation, accelerate the digital transformation of intelligent manufacturing, continuously enrich the licensed categories of toy products, increase the additional value of toy products, and create more creative and high-quality toy products, with the aim of making “RASTAR” the world’s leading intellectual brand of toys, and the representative toy brand of China.