The 132nd China Import and Export Fair (Canton Fair) officially opened online on October 15. As a regular exhibitor at the Canton Fair, Rastar brought nearly 250 diversified toy products to the fair again online, introducing the "RASTAR" brand and toy products to global merchants and actively exploring domestic and international markets.

After years of development and innovation, from offline to online, the Canton Fair has become a more diversified means of exhibition and a more functional platform, and has grown from a trading platform for Chinese goods going out to an essential platform for linking domestic and international cycles. With the theme of "Connecting Domestic and International Cycles", the 132nd Canton Fair included an online exhibition platform, supply and procurement matching services and a cross-border e-commerce zone. Over 35,000 domestic and international enterprises exhibited online and uploaded over 3.06 million products, reaching an all-time high. Starting this year, the service hours of each Canton Fair online platform have been extended from 10 days to 5 months. All functions remain open, except for the exhibitor connection and appointment negotiation functions which are available for 10 days.

After more than 20 years of development, the "RASTAR" brand of Rastar has acquired trademark intellectual property rights in more than 110 countries and regions. Over 400 of its quality toys are exported to 120 countries and regions, making it a representative of China's high-quality manufacturing and renowned worldwide.

With an international platform system that integrates research and development, production and marketing, Rastar has a comprehensive research and development laboratory and a modern production base that has reached an internationally advanced level, and have obtained international safety certifications such as CE, ROHS, FCC, ASTMF-963, etc. Rastar is also the first batch of toy enterprises in China to obtain CCC certification. In addition, Rastar has factories certified by IETP, FCCA, CQC, ISO9001 and ISO14001, whose export products are in compliance with US and EU standards.

At this year's Canton Fair, Rastar displayed nearly 250 toys according to categories such as toy vehicles, ride-on toys, toy robots, developmental toys and outdoor sports toys. Rastar highlighted the newly launched 1:12 McLaren F1 remote control car, 1:12 Ferrari F1 remote control car, Ferrari 488 Pista Spider electric buggy, Lamborghini Huracan STO remote control car, Dodge Charger RT remote control car, Audi R8 lms gt3 assembled block car, BMW X6-M remote control car and Bugatti Divo alloy car this year.

On the date of the opening ceremony, Rastar's Lamborghini Huracan STO remote control car was selected for the first exhibition of new products at the Canton Fair. This remote control car has been officially authorized by Lamborghini IP and is built on a 1:14 scale according to the original car data, presenting realistic details of the original car construction and accomplishing complete restoration, vividly demonstrating the innovation and charm of Made in China.

In addition to displaying products on static pages, Rastar also made full use of platforms such as the Canton Fair Connected Exhibition and VR booths, empowered by digital technology, and strived to broaden its distribution channels and customer groups. By building a virtual exhibition hall and breaking through the limitations of time and space through 3D technology, Rastar created vivid display scenes and intuitively brought an immersive interactive experience to global traders. At the same time, during the 10-day exhibition period, Rastar intended to launch 30 live broadcasts to introduce and demonstrate the performance of the toy products in detail according to the product classification. During the exhibition, staff from Rastar also provided live online Q&A sessions, focusing on maintaining effective "zero-distance" communication with global customers to enhance the effectiveness of supply and procurement connections.

 

 

 

In the future, Rastar will continue to actively adjust and deepen channel construction, keep increasing investment in marketing and brand building, explore market demand and insist on innovation, and improve the company's management mode to reduce production and operation costs. Rastar will strive to produce creative cultural toy products that meet the needs of people's wonderful lives in the future, so as to build an "evergreen tree" of Chinese toy brands in the world market and "make health and happiness surround you".