The 50th Hong Kong Toy Fair, organized by the Hong Kong Trade Development Council, took place from January 8th to 11th at the Hong Kong Convention and Exhibition Centre. Rastar showcased numerous high-quality toys at the event.

As one of the largest in Asia and the second largest globally, the Hong Kong Toy Fair has always been an important platform for exhibitors to expand into international markets. To this end, Rastar set up a specially decorated booth in the brand gallery of this year's fair, featuring a series of new products including realistic remote-control car models, alloy car models, and building blocks licensed by well-known brands such as Ferrari, Audi, Lamborghini, and BMW. In addition to offline participation, Rastar also utilized online platforms such as "Click2Match" and "TDC Online Sourcing" provided by the fair to closely and accurately target potential buyers.

Crafting excellence to promote innovation and development

In this exhibition, Rastar especially displayed its latest product - the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, which is an official Audi licensed product. It has highly authentic exterior contours and exquisite interiors, with a powerful magnetic motor and DIY wheel replacement to ensure smooth drifting. Equipped with a 2.4GHz high-frequency remote control, it guarantees a multi-player competitive experience.

In addition to remote-control products, Rastar’s toy product categories also include such as car models, electric children’s vehicles, scooters, outdoor cycling, and building blocks, catering to diverse market needs. Furthermore, Rastar holds over 260 toy patents and has received official authorization from more than 35 world-renowned automotive companies, including being the exclusive global licensee for BMW’s dynamic car models and children’s bicycle series products. Driven by technological innovation and official cooperation, Rastar adheres to independent research, development, design, and production of each product line. Accelerating the digital transformation of intelligent manufacturing, it further enhances the added value of products, manufacturing more innovative high-quality toys.

Sailing abroad to build an evergreen national brand

After more than 20 years of accumulation, Rastar’s own brand “RASTAR” has owned intellectual property rights in more than 110 countries and regions. With more than 400 kinds of quality toys exported to over 120 countries and regions, Rastar has become the representative of China’s high-quality manufacturing.

On this basis, Rastar continues to actively expand overseas markets and participate in a number of leading international trade platforms, including the Hong Kong Toy Fair, thereby further connecting with the world and contributing to the creation of a prominent national brand of toys “Made in China”.

In the future, Rastar will ensure increasing investment in innovation and competitive advantages, fulfill the principle of "make health and happiness surround you”. By building “RASTAR” as a leading toy brand around the world, Rastar will promote the sustainable development of China’s toy industry in the global market.