The 49th Hong Kong Toys & Games Fair, the world's second-largest and Asia's largest toy fair, was held at the Hong Kong Convention and Exhibition Centre from January 9 to 12, organized by the Hong Kong Trade Development Council. As one of the exhibitors of Shantou City's "One Hundred Enterprises and One Thousand Persons" to attend the exhibition in Hong Kong, Rastar Group brought a number of high-quality toy products to the fair, actively joining teams to go out and seize opportunities of making orders.

It is known that the 49th Hong Kong Toys & Games Fair was held using the new "EXHIBITION+" model, combining the physical exhibition, the "Click2Match" intelligent matching platform, online and offline seminars and forums, as well as the "TDC Online Sourcing" platform, which extended the face-to-face interaction and business opportunities in the physical exhibition to the online intelligent matching platform. The online exhibition was held from January 9 to 19 to promote online and offline business negotiations for global enterprises.

At this year's Hong Kong Toys & Games Fair, Rastar set up a special exhibition booth at the Brand Gallery in Hall 1 to demonstrate a wide range of outstanding toy products, including a series of new products such as licensed model car block series and licensed model remote control cars. In addition to attending the physical offline exhibition, Rastar also utilized the fair's online "Click2Match" platform and "TDC Online Sourcing" platform to identify potential buyers more closely and effectively.

Rastar's new Ferrari F1-75 formula racing car was displayed on the most eye-catching light box at the Hong Kong Toys & Games Fair

The 49th Hong Kong Toys & Games Fair was organized by the Department of Commerce of Guangdong Province in collaboration with the Hong Kong Trade Development Council to bring a "1,000 Guangdong exhibitor delegation" to the fair. Guangdong enterprises were able to benefit from the customs clearance policy in the first instance and seize foreign trade opportunities and promote economic recovery through the platform of the Hong Kong International Trade Centre. The "One Hundred Enterprises and One Thousand Persons" participation in the fair is one of the activities of the Department of Commerce of Guangdong Province's 2023 "Cantontrades" Launching Ceremony. It is the first event of the 2023 "Cantontrades" offline exhibition on important overseas exhibition platforms, and also the first delegation from the Chinese mainland to Hong Kong after the first phase of customs clearance.

The person in charge of the toy business of Rastar stated that the Hong Kong Toys & Games Fair, as a leading international trading platform, is of great help to exhibitors in terms of gaining insight into new market trends and developing new products. Rastar attached high significance to the Hong Kong Toys & Games Fair as a trade platform, actively and carefully preparing for the exhibition, striving for orders and enhancing confidence in the development of a stable market share for enterprises.

In the future, Rastar will stick to innovation, continuously adjust and deepen its channel construction, and strive to produce creative cultural toy products that meet the needs of people's wonderful lives in the future, so as to build an "evergreen tree" of Chinese toy brands in the world market.