Release time:2023-01-13 15:00
On January 12, Wu Bing, Deputy Director of the Guangdong Branch of People's Daily, and his entourage visited Rastar to investigate the export of corporate culture. Wu Hui, Director of the Cultural Resources Office of the Publicity Department of the Guangzhou Municipal Committee, and Zhou Yawen, Deputy Minister of the Publicity Department of the Tianhe District Committee and Director of the District Civilization Office, accompanied the research. Chen Chuanghuang, General Manager of Rastar, received the research team.
According to Chen Chuanghuang, since 2014, Rastar has been actively laying out overseas markets and has realized highly localized development and operation of its game products by combining local language, culture and player preferences based on the characteristics of international markets. As a result, its users can be found in Chinese mainland, Hong Kong, Macao, Taiwan, Japan, Korea, Europe and America, etc., and its products are highly appreciated by global players.
Rastar keeps its stance on Chinese culture, and its overseas operations are characterized by the export of traditional culture. By incorporating Chinese representative culture such as the Three Kingdoms theme into its products, Rastar has actively conveyed the Chinese view to the world through its games. Rastar's self-developed ancient-style strategy mobile game series Heroes of the Three Kingdoms has been successfully published in the Chinese mainland and Hong Kong, Macau, Taiwan, Korea and Japan, with a cumulative business turnover of over RMB 5 billion, making achievements in both cultural communication and business.
It is worth mentioning that Three Kingdoms M, published by Rastar in Korea, has remained the top product in the local market for a long period and has become one of the most popular strategy games of all time in the country. Furthermore, Rastar has innovated on some of the younger generation's preferred cultural themes. The products released overseas, such as MapleStory R, Aurora Legend, have also achieved notable success.
With its outstanding overall performance and profound corporate culture, Rastar has been selected as the "Annual National Key Cultural Export Enterprise" by the Ministry of Commerce, Publicity Department of the CPC Central Committee, Department of the Treasury, the Ministry of Culture and Tourism, and the National Radio and Television Administration consecutively since 2019.
After a visit to the company and an introduction to the company's development history and business sector strategy, the research team expressed their appreciation for the achievements of Rastar in cultural export construction. At the same time, they encouraged Rastar to keep investing in research and development, optimizing product structure, strengthening cultural competence, actively "going out" to be stronger and better, and continuously improving the international competitiveness of cultural export enterprises.